How to Build a Client Competitor Report for Your Agency
Create professional, data-rich competitor analysis reports for agency clients using ShopXray's store intelligence.
Step-by-Step Guide
Gather your client's competitor list
Work with your client to identify 3–5 key competitors. If they don't have a list, use Store Discovery and Google to find relevant Shopify stores in their niche.
Run full store analyses on all competitors
Analyze each competitor with ShopXray. Capture their theme, apps, pixels, product count, pricing range, and best sellers. Screenshot or export the key data points for your report.
Add competitors to tracking for sales data
Track the competitors for at least 1–2 weeks before the report is due. This gives you real sales data and revenue estimates to include — the most impressive and valuable part of the report.
Export product catalogs for competitive comparison
Download each competitor's product catalog via CSV/XLSX export. Create a comparison matrix showing product overlap, pricing differences, and catalog gaps relative to your client.
Compile the competitive intelligence report
Structure your report: Executive Summary, Competitor Profiles (tech stack, pricing, traffic sources), Sales Performance (estimated revenue, best sellers), and Strategic Recommendations.
Deliver actionable recommendations
Don't just present data — tell the story. Which apps should the client install? Where is their pricing non-competitive? Which competitor products should they consider adding? Which ad platforms are they missing?
Expected Outcome
Your client receives a professional, data-driven competitor analysis that demonstrates deep market intelligence. This positions your agency as a strategic partner, not just a service provider — and justifies premium retainer fees.
Pro Tip
Offer this as a recurring monthly service. With stores already being tracked, generating follow-up reports takes a fraction of the initial effort, but provides ongoing value that clients will happily pay for.